Adidas has a long and rich history in the world of sneakers. But when it comes to sneakers as luxurious and high-end as the Yeezy Boost 700, no one knows that better than Kanye West himself.
In this blog post, we’ll take a look at how their partnership got started, and where it’s headed.
How Did Adidas and Kanye West Come Together to Create the Yeezy Boost 700?
Kanye West and Adidas officially debuted the Yeezy Boost 700 in the summer of 2017, though leaks had been floating around the internet for months prior. The sneaker was one of the first models to release from West’s budding partnership with Adidas, and it quickly turned into one of the most coveted sneakers on the market.
The Yeezy Boost 700 features a mix of suede, leather, mesh and reflective materials, all sitting atop a full-length Adidas Boost cushioning unit. The clean and simple design is finished off with a sculpted foam midsole, and the sneaker has become one of the most prominent silhouettes in all of footwear.
Some popular Yeezy Boost 700 include Yeezy Boost 700 v2 Wave Runner. Like the usual creation of Adidas x Kanye West, Adidas Yeezy 700 Boost Wave Runner was designed to be a more comfortable and stylish alternative to the traditional running shoe. The shoe features a Boost sole, which provides cushioning and support, and a mesh upper, which helps to keep the foot cool. The Wave Runner also has a unique wave-shaped design on the side of the shoe, which is meant to mimic the look of waves crashing on the shore.
Given its mass appeal and limited availability, it’s no wonder the Yeezy Boost 700 is always selling out.
What Are the Adidas and Kanye West Creations?
The Adidas and Kanye West creations are a range of sneakers, clothing, and accessories that have been designed in partnership between the two brands.
The collection includes a variety of different styles, from more casual sneakers to more formal dress shoes. There is also a range of apparel, including t-shirts, sweatshirts, and jackets. The overall aesthetic of the collection is modern and streetwear-inspired, with a focus on comfort and functionality.
In terms of sneakers, some of the most popular designs from the Adidas and Kanye West collaboration include the Yeezy Boost 350, the Yeezy Boost 750, and the Yeezy Boost 950. These shoes, including Yeezy Boost 700 v2 Wave Runner, have all been extremely successful, selling out quickly upon release. The Adidas and Kanye West collaboration has been hugely successful, with both brands benefiting from the exposure to each other’s customer base.
Adidas and Kanye West have been working together since 2013, and the partnership has been extremely successful for both parties. Adidas has seen a significant increase in sales and brand awareness, while Kanye West has been able to solidify his position as a fashion icon. There is no doubt that the two will continue to work together in the future, but what kind of collusions can we expect to see?
One possibility is that we will see more limited edition sneakers released. Adidas has already released several limited edition Kanye West shoes, and they have been incredibly popular.
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